In today’s 4 MINUTE TV PROGRAM I reveal a radically simplified way to generate traffic, but that still has extraordinary traffic generating power. (I wish I’d been told this when I started out online.)
This deliberately uncomplicated approach can generate FAR more traffic, sales and profits, with substantially less time and effort. The bottom line is that internet marketing is about making major cash profits, and they can be multiplied by taking this pathway.
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56 Comments
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A picture paints a thousand words but powerful words paint a thousand pictures.
A very clever message in your video Jonathan. Very often we lose sight of how powerful can be as we tend to focus on using creating fancy images on our websites.
Words are the most powerful selling tools – this is proved by copywriters who were responsible for creating ad copy that sold Millions of dollars of products using just words in the classified sections of printed newspapers long before the internet even existed.
Let us not lose sight of the power of written words.
Michael
Michael
You sure do have a total grasp of this!
I’ve found the same thing with software developers. They will spend HOURS on
additional functionality. But it’s irrelevant to the users. Alll we want is for it
to work and do the job required.
So it is with websites. Don’t show me fancy schmancy graphics, where’s
the beef? (The simple clear text with the answers.)
Jonathan
Well a very complex way of saying “simplicity is important” *LOL*
Anyhow it’s very true, and also the reason why a lot of companies ruin the websites with SEO unfriendly flash illustrations.
Good point Steen.
My show complex? Nah. Illuminating? Yes
I have found though that unless one dramatically illuminates a point, no matter how simple, most folk see it as just another leaf in the stream.
Jonathan
Those artifacts were really cool – especially the two microphones and the TV.
I have a real-world example illustrating what you were saying in this video.
In ‘95/’96, when we were shopping around our TV series demo, we had a meeting at the home of a connected producer/media type (his father was a broadcasting legend).
He popped our prized VHS demo tape into his VCR and proceeded to watch it (with us) on a 12″ B&W TV.
He told us he liked to review projects/proposals in that way because it helped him isolate the content and passion.
My producing partner was pissed because our subject was heavily graphics and video game based, but I kind of admired the approach.
Torben.
Using old B&W TV set to apply the acid test to an ultra slick presentation .. that is CLASSIC!
And also very familar; At McCann Erickson we used to annoy the sound guys by playing back exotic new TV commercial sound tracks on the engineer’s tiny communications speaker – to see what the jingle would sound like when heard on a low quality or OLD TV set.