Frank Sinatra (RIP) has bequeathed to us a massive ‘celebrity’ lesson about getting traffic to our web sites through the power of personal branding. (Yes you can do it.)
For starters, Frank Sinatra at an early stage of his career FURIOUSLY and slavishly copied his friend Bing Crosby’s singing style. Crosby was probably the greatest ‘Crooner’ of all time, but referred to himself as the ‘Old Groaner’.
The distressing reality was that Sinatra had trouble selling many albums because he had NO POINT OF DIFFERENCE in his singing style. But the day he found his own unique voice, personality, and singing style, his album sales went stratospheric. He celebrated his ‘coming out’ as the REAL and unique Frank Sinatra with the song ‘My Way’. (‘I did it my way.’)
Better still, his extraordinary personal identity took on a life of its own, with fans adding details, calling him ‘ole blue eyes, and ‘the Chairman of the board’.
As you might guess, in EXACTLY the same way, a vital part of creating your success online is identical to Frank Sinatra’s.
Quite simply, be yourself, build a unique, authentic personality or voice and it will cause the world to stop, turn, pay attention, then begin to follow you, write about you, and eventually idolise you.
Within no time, your crowd or ‘herd’ will follow you everywhere because you have built TRUST by giving out the genuine YOU. They will pay substantial sums of money for virtually any product that you create, virtually without question.
When the admiring crowd asks you one day, “What is the secret of your success?” You will tell them easily “I did it MY WAY.”
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56 Comments
{ 7 comments… read them below or add one }
Thanks and how original. That is to say be yourself and then you do not have to go out and find what people want you are giving them exactly who you are.
Thanks for another golden nugget. Lothar
More traffic Gold nuggets to come Lothar.
BTW are you on my mailing list?
Jonathan
How true Jonathan…BE YOURSELF!! BE ORIGINAL! Thanks again.
Nick Hetcher
Welcome back Hetcher. You are the VOICE guy yourself.
Jonathan
Oh Jonathan, you and Sinatra have such wonderful voices. Addicting! Always a treat to have coffee with you.
Another awesome piece of advice there from the Video King of Aotearoa
Being yourself is so much easier than being someone else. You’ll develop your own brand in no time.
Hey there… Well lets just say you gave me a different perspective with your post… good post either way !