45 Second TV News Break: Tellman Knudson is running coast to coast right across the United states to generate one Hundred Million Dollars ($100,000,000.) Astonishingly, he’s doing it … barefoot.
Here’s the deal: Many have run coast to coast before, but never barefoot. This is a unique endurance race, and the sponsorship money Tellman raises will be used to help eradicate Teenage Homelessness.
What does this have to do with Internet marketing?
Let’s take a closer look: This may turn out to be the greatest personal brand building gig in
the history of internet marketing, because it’s being done for completely genuine, non-cynical reasons.
Bottom line is that this event will push Tellman’s ‘trust factor’ into the stratosphere.
Way to go Tellman! The truth is that all successful marketing is based on genuine relationships. Think about it. Tellman’s doing something that’s his real passion and hobby – long distance endurance running, and it shows. This is very disarming, and creates connection.
The Power of Authenticity.
Fact is, Tellman already has a trusted relationship with his customers, but it will dramatically increase. In summary, the secret is that it’s unnecessary to look for a way to ‘game’ the system, or find a way to manipulate customers. By contrast, the more genuinely authentic we are, the more successful we’ll be.
CHECK OUT TELLMAN’S COAST TO COAST RUN … HERE >> http://runtellmanrun.com
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56 Comments
{ 5 comments… read them below or add one }
Glad to have you as a new friend on Facebook. Stop by anytime
Shawn
Thanks Shawn – Branson seems to be everywhere!
Jonathan
Notice:
Several folks left very fine comments here about Sir Richard and Tellman including Susie Blackmon!
Unfortunately my Captcha code deleted them. Sorry about that, it is fixed now. We’ll meet again next episode
Jonathan
Testing for Juho
Some blogs seem more like high school hallways though.