Twitter TV Special. How Hollywood’s Ashton Kutcher beat CNN to a MILLION Twitter followers: And how to use the same tactics in your own business

6 MINUTE TV PROGRAM REVEALS HOW ACTOR ASHTON KUTCHER (@aplusk) BEAT THE GIANT TV CORPORATION CNN BY USING THE POWER OF SOCIAL MEDIA, AND HIS ONE-MAN TV CHANNEL ON USTREAM.

BUT MORE IMPORTANTLY, IT REVEALS HOW THESE SAME TACTICS CAN MAKE YOUR OWN BUSINESS FAMOUS ONLINE, AND ATTRACT ALL THE TRAFFIC YOU NEED.

For starters, the TV program shows how they’ve just taken Twitter mainstream in a single leap, and what this means for your niche business: You have a just a brief time span to get on board and claim your niche before more celebrities and the big niche operators arrive.

This isn’t about how clever celebrities are to get high follower numbers (they’re not). It’s about a window of opportunity for anyone to get in position early on Twitter and ride the coming business wave, even with just a few loyal followers.

Bottom line is that no sooner did he become the first man on earth to hit a million followers, Ashton also appeared on Oprah, and taught her how to use Twitter.  Within days, Oprah had over 300,000 followers.  If this pace keeps up, and more celebrities get involved, then in the not too distant future it is likely that Twitter will hit 100 million users.

HERE’S THE DEAL:  HOW TO MAKE YOUR BUSINESS FAMOUS ONLINE :

Any celebrity can get huge follower numbers by using their existing fame.  That is not the focus of this program. Instead it reveals how Ashton and Oprah have completely changed the nature of Twitter. This revelation is far more dramatic and in the program I reveal how it will affect your niche business, and what you can do about it. 

Twitter will never be the same again. The mainstream is here, and with it …. money.  Huge money, whether we like it or not. But where does this money come from?  How do you get your share? 

Today’s 6 minute TV program outlines how.

Jonathan Gunson - TrafficCafe.tv

Article by Jonathan

Jonathan has created 88 posts for the Traffic Cafe TV Channel.

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{ 16 comments… read them below or add one }

1 Travelwriter April 24, 2009 at 12:42 pm

Well, I have learned by this video: I won’t come on TV by successing on Twitter but I could successing on Twitter if I am on TV one time? Right? :)

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2 Admin April 25, 2009 at 3:58 am

Travelwriter, this is the same point Tim made.

But in fact the point of the TV show is not how clever Oprah and Ashton are to get huge follower numbers, (although I confess I did use that to get your attention :) ) but that they have taken it mainstream. So claim your niche right now while there is still time. (Before the rest of the celebs and big niche operators arrive.)

Jonathan

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3 Ronald Earl Wilsher April 24, 2009 at 11:05 pm

Positioning is very important, Mr. J.

Thanks for more great info, as always.

You’re videos are the BEST I’ve seen.

Keep the faith and keep being YOU!

~Ronald
TrueBeliever & HopeDealer

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4 @Iconic88 April 24, 2009 at 11:08 pm

Great video Jonathan. Always gems of knowledge you share.

Im all about inspiration. That’s my niche. Hence why I’m the new kid on the block amongst the ‘brands’ on Twitter every day.

See here >> http://retweetist.com/users >>Look for @Iconic88.

For anyone reading this, follow Jonathan. I highly recommend him if you’d like to learn about driving traffic to your business.

As a note, having traffic is similar to window shoppers. The next question you should ask yourself, how do you convert your traffic?

Jonathan has magic ideas so tune in, download his free book, learn, apply and improve.

Regards and all the best Jonathan,
@Iconic88

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5 Admin April 25, 2009 at 3:54 am

Iconic … always super constructive thanks. Everyone should follow you on Twitter :)

Jonathan

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6 Tim Reid April 25, 2009 at 12:50 am

Hi Jonathon

I’ll start by saying I really like your show….But this episode didn’t cut it. I found it hard to understand what the lesson was…the reality is Ashton Kutcher and Oprah are very high profile people. That’s how they got their following. Period.

Maybe a better idea would have been to suggest that you somehow engineer a way of having someone with tens / hundreds of thousands of followers to RT one of your own Tweets. A classic PR tactic…Asking the media to run your article.

Anyway, don’t mean to be so negative, but I just didn’t get this one.

Keep up the good work nonetheless.

Cheers…Tim

http://www.Twitter.com/TimboReid

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7 Admin April 25, 2009 at 3:27 am

Hi Tim

Excellent point Tim. A show about RT tactics would be great!

But you seem to have missed the entire point of this show. Maybe my attention grabbing headline was confusing? It’s almost as if you just read the headline and didn’t actually watch the show.

OK, since you say you didn’t ‘get it’, let me explain it again:

It wasn’t about how clever celebrities are to get followers, I agree entirely that getting a ton of followers is not clever at all given their pre-existing fame, but instead is about the crucial point that they have made Twitter go mainstream. And having made it go mainstream, there is now a lot more money & market in there, so the business opportunities just increased – and I used the “million” figure to dramatize this exact point.

My point is that before even more celebrities arrive (e.g. Paris Hilton) or the big niche operators do, go fnd your own niche on Twitter and CLAIM IT WHILE THERE IS TIME. I even gave examples – like @Marismith owning the Facebook niche on Twitter. That is what the show is all about. As you can see, @DaivRawks got it immediately – he even made a joke about it. That is the entire point of the show. I even put that in the text as well.

Maybe I didn’t make that clear enough.
Not sure how to make it clearer.

Jonathan

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8 Daiv Russell April 25, 2009 at 1:45 am

Hmm… I guess *I* need a space. I wonder what that would be… the Ninja Nerd space? Perhaps that’s not quite noteworthy enouigh for Oprah or Ashton to talk about. ;-)

- Daiv http://Twitter.com/DaivRawks

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9 Admin April 25, 2009 at 3:52 am

Hi Daiv. I suggest the ‘Genius with green avatar ‘ niche for you. Green is the color of money and we know Oprah is very familiar with that. :)

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10 Simple Health Exercises April 25, 2009 at 8:40 am

Hi 5 Jonathan readers posters quality blogs fans far n’wide … I read with interest some years ago on one of my mentors blogs about this word online property and at that time I could not get my head around this term I was confused with the bricks and mortar kinda property … now after a few years online I really do realize the meaning on online property and that’s exactly what you have kinda explained here …

In the boom and bust years of the dot.com era you could stick a website up and traffic would some how land on your page but in today’s arena its not that simple because we have a few sheriff’s policing the net Google being the biggest brightest star and the rest being its deputies … so with that said here’s a tip for your readers who have not bothered to open an account with Twitter yet and those who have and don’t know why they bothered because they some how don’t get it? …

Fist off think of some one who you admire online lets say for starters Jonathan Gunson simply do a search on twitter for his name and see the buzz of his followers and I’m betting any time you land on one of his pages no matter what time of day you will find something click~able either from his tweets of course! Lol … or from one of his followings … why I say this is I started out about a year or so ago following Author Joe Vitale who also appeared in The Secret and that one action led me to well over a 1000 followers and every one I’ve personally accepted into that Twitter account …

But from there I’ve started all over again with what I’ve learned from that experience because I now no what ever subject (I’m interested in health at this momento) there will be a person in the no who will have a large following on Twitter and that my friends is where the online property keywords is? … its the key to online property the building blocks to fresh “in the knowledge of” up to date buzzed information to what’s going on in and about your favorite subject what ever your niche you choose to follow make sure you do this though a Twitter account then you will always have some one, some thing, to be tweeters about …

All my best to you and your subjects health wealth even happiness
Phillip Skinner

PS,
Health
@ActiveBalance
Wealth
@money24seven
happiness
@???

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11 Admin April 26, 2009 at 10:36 pm

Phillip your comment about online property (some call it virtual real estate) is on the money.
In fact let’s give due credit – it’s an article :) full of insights and useful
information in its own right.

Jonathan

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12 @Iconic88 April 25, 2009 at 11:33 pm

Thanks Jonathan. Your too kind ;-)

Much appreciated all the way to you in Remuera.

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13 Chris the HotelTweeter April 26, 2009 at 12:46 pm

Hi Jonathan,
this is exactly the point to go and I want so say THANK YOU for sharing that infos to us, this is helping a lot.
Not only to grow but to learn first than apply the learned things.
I am very happy to watch your shows, moreover, for me Trafficcafe.tv is one of the very best e-schools and I recommend people strongly to join you.
Thank you very much for your work, you are welcome :-)

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14 Admin April 26, 2009 at 10:32 pm

Chris. The Ashton Kutcher ‘million Twitter followers’ episode has been the most popular yet – it is so easy to understand – i.e. find your niche now on Twitter before the big guns catch on.

Simple as that

And yes, this internet TV channel seems to have become an e-school to a certain extent yes. And feedback like yours helps me adjust the content to be of increased value.

Jonathan.

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15 john kremer April 28, 2009 at 6:34 am

Jonathan . . .

Twitter now accounts for 10% of my incoming traffic. My BookMarket.com website went from a 169,400 ranking to 92,400 ranking in three months, much of it due to the massive increase in Twitter traffic.

I tell people how I tweet to get these results at http://blog.bookmarket.com/2009/03/30-day-twitter-challenge.html.

Also, if you do a video on getting retweeted, see my hints at http://blog.bookmarket.com/2009/04/how-to-get-retweeted-on-twitter.html. Good tips there.

As always, I love your show and what you do.

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16 Admin April 28, 2009 at 11:23 am

Incoming traffic 10% from Twitter?? Now that is IMPRESSIVE John. 10% of incoming is a monster %amount.

Re Twitter niches: You are the Twitter ‘Book’ guy. Tighten your grip on that niche and you are in for one heckuva ride.
BTW. I have already done a program on how to get retweeted, but due for an update. So thanks for the info offer I’ll take it up, and mention you in the show.

Jonathan

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