Business message from the United States President: “The key to traffic and making money online”

TODAY’S 3 MINUTE TV PROGRAM reveals a statement from the United States President, a key formula for driving long-term streams of online traffic and money.

The formula cuts through the internet ’static’, and is the most powerful, no-cost strategy of all.

The formula is found in a speech made by CALVIN COOLIDGE, 30th President of the United States,  entitled “PERSISTENCE.”  The words of Calvin Coolidge have never been so relevant as in today’s business environment:

“Nothing in this world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful people with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent.
The slogan “press on” has solved and always will solve the problems of the human race.”

THE ONLINE SUCCESS FORMULA:  PERSISTENTLY COMMUNICATING A HIGH VALUE MESSAGE PLUS GIVING HIGH VALUE SERVICE TO  BUILD TRUST.

It all comes down to this: If you keep going and persist at becoming TRUSTED by the market, customers will choose YOU every time to buy from, with virtually no persuasion required. You might consider this an amazingly obvious point, but 99% of the time it is forgotten in the mad scramble for fast money. But it does not take much longer to create the trust factor which eventually produces FAR more revenue.

Here’s the marker posts that race past as you roll out the trust building process:

1.  ‘Static’ - You are background noise that everyone ignores. (‘Get Rich Quick’ fits here.)
2.  Familiarity - Potential customers begin to remember you because you are always there repeating your unique message. They occasionally pay attention to you.
3.  Interesting - Potential customers have learned your message and now pay closer attention. They find your message truly interesting, relevant and valuable.
4.  Trust - You have become so familiar and consistently valuable that people trust your word and your recommendations, and will buy from you.

The bottom line: How to earn trust in a reasonable time frame:

Communicating your message a few times is not enough. PERSISTENCE is the entire solution. Trust online is dollar value capital unique to you.  But you cannot buy trust or fake it. It has to be earned. 

Here’s the sequence of actions that build trust quickly:

1. Decide on a product or service perfectly fitted to your niche market this is UNIQUE. (For begInners it could be another marketer’s unique new release.)
2. Decide on a striking, unique high-value message for this product or service,
3. PERSISTENTLY repeat this message in your niche market.
4. Be sure the message is CONSISTENT across all communications.

PERSISTENTLY giving good service and communicating a high value marketing message wins the respect and trust you need to gain long term traffic and earnings.

Tagged as: Brand, Niche Marketing, Social Traffic

Article by Jonathan

Jonathan has created 88 posts for the Traffic Cafe TV Channel.

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