The temptation to aim directly at the money online has the potential to ruin you. Here’s the real target to aim for:
If you cease aiming at the money, and instead make your target a niche market in the area of your own expertise, you’re on the road to a successful enterprise.
Bottom line is, many operators online get cash register signs in their eyes when they observe success by a operator skilled in a specialist market niche, and attempt to copy this – i.e. aim straight at the money. But inevitably their lack of skill in the niche works against them and they fail to convince the market they are targeting.
Here’s the deal:
Offer a service or product in which you are skilled, that you know is of great value to your niche market, and build your business around it. Hunt down the customers who need you and your service. In essense, pick a target market that you know at least something about, and your chances of collecting the prize are dramatically increased.
“Aim for the target, not the prize, or you’ll miss both.” << Write this on your wall.
PS. Agree? Disagree? Leave me a comment.
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56 Comments

{ 2 comments… read them below or add one }
Think my problem has always been aiming for the prize. Jumping from one shiny thing to another.
Not so recently. In the last year working towards getting people on to my consulting business using referrals.
Phil.
Looks like you’re on the winning track Phil.
Jonathan