From the category archives:

Publishing

Why is Google scanning EVERY BOOK in the world? (It’s the secret of massive, long-term traffic.)

by Jonathan March 3, 2009

Think I’m exaggerating? It’s true. Over 7 million books have been scanned so far, and Google’s stored them in a massive digital database called ‘Google Book Search‘.
But why are they doing it? And even more importantly, how will this get traffic to your web site?  Today’s 4 minute TV program reveals all.
Consider this: 3 years [...]

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How Paulo Coelho sold over 100 million ‘un-sellable’ books

by Jonathan February 25, 2009

100 MILLION BOOKS?   
Paulo Coehlo has sold AT LEAST 100 million copies of his teaching books by leveraging an ancient, ultra-powerful force that lies hidden within us all.
THE POWER OF STORY.
It’s true. You may not have heard of Brazilian Author Paulo Coelho, but his books contain lessons that might normally be considered stultifyingly dull, but [...]

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